[YOUR BRAND] Privacy Policy

Effective date: [Month DD, YYYY] • Last updated: [Month DD, YYYY]

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\n [Your Brand] (“we,” “us,” “our”) respects your privacy. This policy explains what data we collect,\n how we use it, and your choices—especially when you use Facebook or Instagram Shops checkout\n and when we process payments via PayPal.\n

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What this policy covers

Meta Shops checkout experiences initiated from Facebook and Instagram.
Our website at https://your-site.com and related pages, including /privacy.
Email collection for order confirmations, account creation, and marketing (with your consent, where applicable).
Payments processed by PayPal and other service providers we use to fulfill orders.

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Data we collect

Identifiers and contact information

Name, email address, phone number, and shipping/billing addresses.
Account details you create with us (if applicable).

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Transactional and commercial information

Products purchased, quantities, prices, coupons applied (e.g., SUMMERSALE20), and order metadata.
Payment status and non-card payment identifiers from PayPal (we do not store full card numbers).

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Internet activity and technical data

Device and browser information, IP address, and approximate location.
Referral and campaign parameters (e.g., utm_source, utm_medium, utm_campaign, utm_content, fbclid).
Cookies and similar technologies for session management, analytics, and personalization.

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Social commerce data

Checkout origin flags (e.g., “Meta Shops”), platform events, and attribution data from Facebook/Instagram.
Communications you send via social channels regarding orders or support.

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How we use your data

To process and fulfill orders, including confirming items (e.g., product IDs and quantities) and applying coupons.
To send transactional emails (order confirmations, shipping updates, receipts).
To provide customer support, handle returns/refunds, and protect against fraud.
To improve our storefronts, measure campaign performance, and understand checkout attribution across Facebook/Instagram.
To send marketing emails with your consent; you may opt out anytime via unsubscribe links.

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Legal bases (if you are in the EEA/UK)

Contract: to process your order and deliver products.
Consent: for marketing communications and certain cookies.
Legitimate interests: to improve services, prevent fraud, and secure our systems.
Legal obligation: to comply with tax, accounting, and regulatory requirements.

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Sharing your data

Payment processors: PayPal and any integrated payment gateways for transaction processing.
Commerce and hosting providers: platforms or services that power our checkout, storefront, and order management.
Analytics and marketing tools: to measure performance and attribution (including social platforms).
Fulfillment partners: shipping carriers and logistics providers.
Legal and compliance: if required by law, regulation, or to protect rights and users.

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\n We do not sell your personal information. We also do not share your personal information for cross-context behavioral advertising where applicable law provides that right without your opt-in.\n

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Cookies, fbclid, and tracking parameters

We use cookies to operate the site, remember preferences, and analyze performance.
Links and checkouts from Facebook/Instagram may include fbclid and UTM parameters to understand campaign attribution.
You can manage cookies through your browser settings; some features may not function without essential cookies.

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Email and marketing preferences

Transactional emails are required to service your order and cannot be opted out.
Marketing emails are optional; you may unsubscribe at any time using the link in each message.

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Data retention

We retain order and transaction records for as long as necessary for tax, accounting, and legal compliance.
We retain account and marketing preferences until you delete your account or unsubscribe, or until data is no longer needed.

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Security

We use administrative, technical, and physical safeguards to protect personal information.
No method of transmission or storage is 100% secure; we work to continually improve our protections.

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Your rights

Depending on your location, you may have rights to access, correct, delete, or restrict processing of your data.
California residents: you may have rights under the CCPA/CPRA, including the right to know, delete, and opt out of certain sharing.
EEA/UK residents: you may have rights under GDPR, including data portability and the right to object.

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How to exercise your rights

Submit a request at https://your-site.com/privacy-request or email privacy@your-site.com.
We may need to verify your identity before fulfilling your request.

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Children’s privacy

Our services are not directed to children under 13, and we do not knowingly collect information from them.

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International transfers

If you are outside the United States, your information may be processed in the United States and other countries with different data protection laws.

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Changes to this policy

We may update this policy from time to time. We will change the “Last updated” date above and, when appropriate, provide notice.

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Contact us

[Your Brand], [Street Address], [City, State, ZIP], United States
Email: privacy@your-site.com
Support: https://your-site.com/support

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Checkout System